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In the ever-changing landscape of start-up business, having a Principal Marketing Police Officer (CMO) can make all the distinction. A competent CMO brings indispensable proficiency to the table, from specifying the business's identification to driving consistent development. We will check out the relevance of a CMO in a startup, including their ro… Read More

The power of tactical marketing in technology startups can not be overemphasized. Take, for example, the remarkable journey of Slack, a distinguished workplace interaction unicorn that reshaped its advertising and marketing narrative to get into the enterprise software application market.Throughout its early days, Slack encountered significant diff… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has… Read More